When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts. But averages don’t…
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Strategy
Practical Strategies to Handle Late Patient Payments
Staying on top of late or missed payments is an important part of running your practice. Getting paid promptly improves your cash flow and frees up your staff to focus on aspects of customer service other than tracking down patients for payment. Unfortunately, late and missed payments are common; 20 percent of insured patients still have trouble […]
Optimize
Understand and Protect Your Medical Practice IP
How much thought have you given to the value of your intellectual property? You already understand the value of your equipment, supplies, property and support staff. While IP may not be as tangible a resource, protecting it is an important part of running a successful practice. “Creating and protecting your intellectual property is the best way […]
Grow
4 Practitioners Share Their Digital Marketing Tips
Back when people still flipped through the Yellow Pages, it was a given that any successful healthcare practice had a phone-book listing. Today, the must-have for a thriving practice is a digital marketing strategy. In our 2017 Benchmark Report, 87 percent of the physicians and office managers/administrators we surveyed said they were doing at least some marketing, […]
Retain
Turning Your Practice Data into Actionable Insights
Like many acute care facilities around the country, the Parkland Health and Hospital System in Dallas, Texas sees a lot of patients with heart-related ailments. Following a cardiac event, the practices of follow-up monitoring, ensuring medication adherence, and identifying high-risk patient populations are all instrumental in reducing readmission risk. A study from December 2013 examined the […]
Highlights
Accounting for 10% of all bookings, August is peak appointment month for pediatricians.
Read ArticleCompared to the national average, Florida has 3 times as many searches for Spanish-speaking doctors.
Read ArticleWhen to Discuss Online Reviews with Patients
There was a time when physicians stopped worrying about grades the moment they graduated from medical school. No more. Today, hundreds of thousands of practitioners can have their reputations made or broken on the strength of their online reviews. A recent study by advisory firm Software Research found that 77 percent of patients searching for…
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How Great Branding Can Set Your Practice Apart
As a great provider, you already put quality of care first. But your stellar care isn’t the only thing that affects how patients feel when they show up to and leave your office. The way you brand yourself and your practice shapes how current and prospective patients feel about your practice. Strong branding is especially important in […]
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Why Not Offering After-Hours Booking Is A Problem
Is your practice fielding seemingly endless calls to set up appointments?
Retain
How My Dental Practice Retains Patients
I manage Barron Family Dental, one of the highest-performing practices that work with Zocdoc when it comes to repeat bookings. Our single-provider practice is led by my wife, Dr. Jessica Barron, and a five-person support staff. Working as a team, they provide one of the best comprehensive dental experiences in the Denver area. Our approach […]