You’ve invested in stellar SEO and waited patiently for your site to climb to the top of the search results. Finally, your site is getting the kind of website traffic you deserve. And yet, the new patients aren’t rolling in. What gives? While SEO is a crucial part of any digital marketing strategy, it’s not the…
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Retain
Retention Problem? Start Thinking of Your Practice as a Brand
Low patient retention hurts both providers and patients. Doctor-hopping patients miss out on the consistent quality of care they get from developing long-term relationships with providers — as well as the in-depth knowledge of their medical histories that comes with that. Providers suffer too, since acquiring new patients typically costs a lot more than keeping […]
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Introduction to SEO for Medical Practices
In today’s competitive healthcare industry, it’s no longer an option for doctors and medical practices to have a website—it’s necessary if you want patients—and providers who can make referrals—to find you. Without any digital marketing experience however, you might think, “build it and they will come.” Yet your website is only the foundation of your […]
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How to Diminish Perceived Wait Time for Patients
In a survey commissioned last year by UX-design agency Sequence, 85 percent of those surveyed describe seeing their doctor between 10 and 30 minutes past their scheduled appointment time, and 63 percent say that waiting is “the most stressful part of the doctor appointment experience.” As the report points out, “there is room for improvement.” […]
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The Dental Office, Reimagined
Take a close look at your average dental practice and see if you can spot any kind of overall theme. It’s likely you’ll come away thinking everything looks clean and sterile, with the message being one of sanitation and professionalism. What you might not see are clues about the personality of the provider, even though […]
Highlights
32 percent of patients between 18 and 34 shop around and switch providers to get a better deal.
Read Article5 Easy Ways To Make Your Medical Practice More Efficient
If you’re like most physicians, your goal is to make your medical practice more efficient, which will ultimately reward your profit margins. The reality, however, is that you probably spend a significant percentage of your day reviewing test results, entering data and writing prescriptions. According to a survey by Advisory Board, doctors spend only 27…
Care
What Times of Year are Doctors the Most and Least Busy?
Although Americans in general are known for not being great at taking vacations, doctors especially can find it hard to take time off. Schedules are busy, and with a finite number of appointment slots available, it’s difficult to finally unplug and take a well-deserved break. And while schedules may seem packed at all times throughout […]
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6 Reasons Patient Feedback is Important
More patients than ever before are reading online reviews before ever stepping foot into a doctor’s office. In fact, a 2013 report found nearly half of patients surveyed would go out of network to see a doctor who had positive reviews. Reviews are a good first step but it’s necessary for healthcare providers to have […]
Care
How Cell Phones Are Changing the Therapist-Patient Relationship
In my training as a psychiatrist and psychoanalyst, I’ve learned to pay close attention to the details: I notice when my patients change their tone of voice, when the flow of their ideas shifts direction, or when they seem to enter a new emotional state. This focus on my patients is essential to doing my […]