When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts. But averages don’t…
Digital natives do care about forming relationships with doctors, but they approach healthcare differently.
Tips for dealing with patient load, missed appointments and inefficient billing systems.
5 providers on the social media strategies and spending decisions that didn't pan out.
Zocdoc data suggests that gender affects which doctors older and younger women choose — but not in the same way.
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Accounting for 10% of all bookings, August is peak appointment month for pediatricians.Read Article
Staying on top of late or missed payments is an important part of running your practice. Getting paid promptly improves your cash flow and frees up your staff to focus on aspects of customer service other than tracking down patients for payment. Unfortunately, late and missed payments are common; 20 percent of insured patients still have trouble…
How much thought have you given to the value of your intellectual property? You already understand the value of your equipment, supplies, property and support staff. While IP may not be as tangible a resource, protecting it is an important part of running a successful practice. “Creating and protecting your intellectual property is the best way […]
Back when people still flipped through the Yellow Pages, it was a given that any successful healthcare practice had a phone-book listing. Today, the must-have for a thriving practice is a digital marketing strategy. In our 2017 Benchmark Report, 87 percent of the physicians and office managers/administrators we surveyed said they were doing at least some marketing, […]
Like many acute care facilities around the country, the Parkland Health and Hospital System in Dallas, Texas sees a lot of patients with heart-related ailments. Following a cardiac event, the practices of follow-up monitoring, ensuring medication adherence, and identifying high-risk patient populations are all instrumental in reducing readmission risk. A study from December 2013 examined the […]