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How Much Do Other Practices Spend On Marketing?

When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts.  But averages don’t…

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For Doctors

Marketing Your Ob-Gyn Practice: A Guide

Reproductive health is deeply personal, and it’s important for patients to see providers they trust with this important aspect of their well-being. That said, with all the ob-gyns out there, marketing your ob-gyn practice can be difficult. Making it easy for people to find your practice — and gain trust in you as a provider […]

For Doctors

Psychiatry Practice Marketing and Advertising Strategies: a Guide

Even if you’re confident in your clinical expertise and your patients’ experience at your office, marketing and advertising your psychiatry practice is an essential part of growing your business. Paper ads and word of mouth may have been your best bet for this growth in the past, but these days, more and more people are […]

For Doctors

Dermatology Marketing and Advertising: a Guide

Once upon a time, referrals, word of mouth, and paper ads may have been the best ways to grow your patient base — but to continue that growth in an increasingly digital world requires some innovation. Just as you update the ways you provide care as science advances, you should be regularly re-thinking your marketing […]

Strategy

Digital Marketing for Optometrists: A Guide

No matter the quality of your eye exams, you need to do a great job marketing your optometry practice to get patients into the door. In this day and age, digital marketing for optometrists is crucial.  The field of optometry continues to expand, and people have more choices than ever for where to get vision […]

This Week

Highlights

Accounting for 10% of all bookings, August is peak appointment month for pediatricians.

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Compared to the national average, Florida has 3 times as many searches for Spanish-speaking doctors.

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Accounting for 10% of all bookings, August is peak appointment month for pediatricians.

Read Article

Compared to the national average, Florida has 3 times as many searches for Spanish-speaking doctors.

Read Article

Top 10 Marketing Ideas for Dentists

General anxiety surrounding dental visits and the saturated dental market can make it hard to attract suitable dental patients. To attract new patients, try implementing some of the best marketing ideas for dentists. Along with creating awareness about your brand and the services you provide, the right marketing approach can help you build relationships with patients…

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