When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts. But averages don’t…
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For Doctors
Marketing Your Ob-Gyn Practice: A Guide
Reproductive health is deeply personal, and it’s important for patients to see providers they trust with this important aspect of their well-being. That said, with all the ob-gyns out there, marketing your ob-gyn practice can be difficult. Making it easy for people to find your practice — and gain trust in you as a provider […]
For Doctors
Psychiatry Practice Marketing and Advertising Strategies: a Guide
Even if you’re confident in your clinical expertise and your patients’ experience at your office, marketing and advertising your psychiatry practice is an essential part of growing your business. Paper ads and word of mouth may have been your best bet for this growth in the past, but these days, more and more people are […]
For Doctors
Dermatology Marketing and Advertising: a Guide
Once upon a time, referrals, word of mouth, and paper ads may have been the best ways to grow your patient base — but to continue that growth in an increasingly digital world requires some innovation. Just as you update the ways you provide care as science advances, you should be regularly re-thinking your marketing […]
Strategy
Digital Marketing for Optometrists: A Guide
No matter the quality of your eye exams, you need to do a great job marketing your optometry practice to get patients into the door. In this day and age, digital marketing for optometrists is crucial. The field of optometry continues to expand, and people have more choices than ever for where to get vision […]
Highlights
Accounting for 10% of all bookings, August is peak appointment month for pediatricians.
Read ArticleCompared to the national average, Florida has 3 times as many searches for Spanish-speaking doctors.
Read ArticleTop 10 Marketing Ideas for Dentists
General anxiety surrounding dental visits and the saturated dental market can make it hard to attract suitable dental patients. To attract new patients, try implementing some of the best marketing ideas for dentists. Along with creating awareness about your brand and the services you provide, the right marketing approach can help you build relationships with patients…
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Dental Marketing Strategies: 5 Ways to Set Your Dental Practice Apart From the Competition
As a dental professional, you’re probably well aware that patients don’t always prioritize keeping up with their appointments. Busy schedules, negative past experiences and even dental phobia can cause people to put off the visits that keep you in business. Setting your dental practice apart from the competition can help you create a loyal patient base […]
Care, Retain
How Well Do You Understand Millennial Patients?
Digital natives do care about forming relationships with doctors, but they approach healthcare differently.
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3 Common Frustrations in Private Practice — and How to Solve Them
Tips for dealing with patient load, missed appointments and inefficient billing systems.