When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts. But averages don’t…
Latest Stories
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5 Ways to Set Your Dental Practice Apart From the Competition
As a dental professional, you’re probably well aware that patients don’t always prioritize keeping up with their appointments. Busy schedules, negative past experiences and even dental phobia can cause people to put off the visits that keep you in business. Setting your dental practice apart from the competition can help you create a loyal patient base […]
Care, Retain
How Well Do You Understand Millennial Patients?
Digital natives do care about forming relationships with doctors, but they approach healthcare differently.
Optimize
3 Common Frustrations in Private Practice — and How to Solve Them
Tips for dealing with patient load, missed appointments and inefficient billing systems.
Insights, Strategy
Doctors Share Their Biggest Marketing Mistakes
5 providers on the social media strategies and spending decisions that didn't pan out.
Highlights
Accounting for 10% of all bookings, August is peak appointment month for pediatricians.
Read ArticleCompared to the national average, Florida has 3 times as many searches for Spanish-speaking doctors.
Read ArticleHow Does Gender Factor In When Patients Choose Doctors?
Zocdoc data suggests that gender affects which doctors older and younger women choose — but not in the same way.
Strategy
Practical Strategies to Handle Late Patient Payments
Staying on top of late or missed payments is an important part of running your practice. Getting paid promptly improves your cash flow and frees up your staff to focus on aspects of customer service other than tracking down patients for payment. Unfortunately, late and missed payments are common; 20 percent of insured patients still have trouble […]
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Understand and Protect Your Medical Practice IP
How much thought have you given to the value of your intellectual property? You already understand the value of your equipment, supplies, property and support staff. While IP may not be as tangible a resource, protecting it is an important part of running a successful practice. “Creating and protecting your intellectual property is the best way […]
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4 Practitioners Share Their Digital Marketing Tips
Back when people still flipped through the Yellow Pages, it was a given that any successful healthcare practice had a phone-book listing. Today, the must-have for a thriving practice is a digital marketing strategy. In our 2017 Benchmark Report, 87 percent of the physicians and office managers/administrators we surveyed said they were doing at least some marketing, […]