When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts. But averages don’t…
Like many acute care facilities around the country, the Parkland Health and Hospital System in Dallas, Texas sees a lot of patients with heart-related ailments. Following a cardiac event, the practices of follow-up monitoring, ensuring medication adherence, and identifying high-risk patient populations are all instrumental in reducing readmission risk. A study from December 2013 examined the […]
There was a time when physicians stopped worrying about grades the moment they graduated from medical school. No more. Today, hundreds of thousands of practitioners can have their reputations made or broken on the strength of their online reviews. A recent study by advisory firm Software Research found that 77 percent of patients searching for […]
As a great provider, you already put quality of care first. But your stellar care isn’t the only thing that affects how patients feel when they show up to and leave your office. The way you brand yourself and your practice shapes how current and prospective patients feel about your practice. Strong branding is especially important in […]
Is your practice fielding seemingly endless calls to set up appointments? Or worse, are you taking multiple calls for the same appointment? Do you start your day frazzled, thanks to a voice mailbox full of appointment requests that may (or may not) become real appointments? Do you struggle to fill up last-minute time slots? If […]
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Accounting for 10% of all bookings, August is peak appointment month for pediatricians.Read Article
I manage Barron Family Dental, one of the highest-performing practices that work with Zocdoc when it comes to repeat bookings. Our single-provider practice is led by my wife, Dr. Jessica Barron, and a five-person support staff. Working as a team, they provide one of the best comprehensive dental experiences in the Denver area. Our approach…
In this age of healthcare consumerism, patients look to Google, social media and physician-rating websites to find healthcare information and take control of their care options. Even so, word-of-mouth referrals and recommendations are still a key factor in patients discovering you. In a 2014 study published in the Journal of the American Medical Association (JAMA), more than one-third […]
You might invest in marketing to attract new patients and provide excellent care during each and every appointment.
The long hours most physicians work make an overbooked schedule almost inevitable.