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The Dental Office, Reimagined

Take a close look at your average dental practice and see if you can spot any kind of overall theme. It’s likely you’ll come away thinking everything looks clean and sterile, with the message being one of sanitation and professionalism. What you might not see are clues about the personality of the provider, even though […]

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5 Doctors You Should Follow On Social Media

Savvy doctors who successfully leverage social media know it’s a vital inbound marketing strategy to attract and retain new patients, foster engagement, as well as build loyalty. Reaching your audience, keeping a steady flow of patients coming through the door and standing out from the competition is more important than ever before, especially when it […]

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Top 3 Digital Advertising Solutions for Medical Practices

Just a few decades ago, it was almost unheard of for doctors to advertise. Sure, some may have taken out an ad in a local paper, but for many, it still seemed almost uncouth. Doctors built their practices on their reputations and credentials, and that was enough to grow a robust patient base, boosted further […]

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How to Build Your Social Media Presence in Under an Hour

I frequently teach and speak to physicians concerning online reputation and digital footprint. Everyone's pressed for time, and inevitably, I'm asked about the easiest, fastest ways to get started on establishing and owning your online voice. Here, I've compiled six of my favorite approaches, each doable in well under an hour. Launch a LinkedIn page. Put a stake in the ground with a solid LinkedIn page. Along with your photo and some basic professional history, include a bio. That's the single most important element of your profile. Make it real. Make it good. Bonus: LinkedIn has a very nice timeline where you can share links and update what you’re up to. Read more...

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Putting Social Media to Work: Channels That Deliver

So many social media channels, so little time! Not only can the sheer number of options be overwhelming, but there are also plenty of pitfalls and rewards to consider. You want to respect privacy, avoid making inadvertent factual or grammatical errors (that become public), and of course reach the right audience. What to do? Where…