arrowblobcheckcommentgoogleTimer IconSearchEmailFacebookLinkedInTwitterx

Get our newsletter, grow your practice.

Tag

Marketing

Latest Stories

Grow

How Much Do Other Practices Spend On Marketing?

When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts.  But averages don’t […]

Retain

Retention Problem? It Might Be Your Brand.

Low patient retention hurts both providers and patients. Doctor-hopping patients miss out on the consistent quality of care they get from developing long-term relationships with providers — as well as the in-depth knowledge of their medical histories that comes with that. Providers suffer too, since acquiring new patients typically costs a lot more than keeping […]

Inspiration

The Dental Office, Reimagined

Take a close look at your average dental practice and see if you can spot any kind of overall theme. It’s likely you’ll come away thinking everything looks clean and sterile, with the message being one of sanitation and professionalism. What you might not see are clues about the personality of the provider, even though […]

Grow

Why Do Patients Use Zocdoc?

If you’re a doctor not on Zocdoc, you may not know what you’re missing. By that we mean, you don’t know how many more patients would book appointments with you — if only they could with Zocdoc. And what you don’t know is hurting your practice. Ask your existing patients if they’re familiar with Zocdoc, and they […]

Most Popular in Marketing

10 Best Doctor and Dentist Blogs for Patients

Blogging is an effective strategy for marketing your medical or dental practice. By posting regularly about your specialty, related trends, and your patients (in a general way), you will demonstrate you’re a leader in your field while also developing a greater online presence. This in turn will help new patients find you via search, social…

Grow

Which Medical Publications Do Doctors Read Most?

Writing thought-leadership articles or guest blogging is an excellent way to position yourself as an influential medical professional and build credibility as well as awareness of your personal brand. Contributing content can help build trust, manage your reputation, improve traffic to your site and generate leads in the form of physician referrals. When it comes […]

Grow

3 Simple Ways to Optimize Your Zocdoc Profile

If you’re a doctor on Zocdoc, you understand the importance of having a strong online presence. But what if you want to take your online presence to the next level? Are their ways to optimize your account? The truth is, optimizing your Zocdoc profile is quick and easy to do. Here are three ways to […]

Grow

How to Pitch Medical Trade Publications

Getting publicity for your medical practice can help you build credibility, foster thought leadership and set you apart from the competition. Since the most popular industry trade outlets and blogs have large, built-in audiences and social media followings, contributing content or having a journalist write about you and your practice can increase referrals from other […]