5 providers on the social media strategies and spending decisions that didn't pan out.
When it comes to planning your annual practice budget, how much do you allocate for marketing? In our 2017 Benchmark Report we found that, among physicians and office managers surveyed, the average practice spent $1,371 on marketing each month. Of that amount, $669 went to digital marketing and $512 to offline marketing efforts. But averages don’t […]
Low patient retention hurts both providers and patients. Doctor-hopping patients miss out on the consistent quality of care they get from developing long-term relationships with providers — as well as the in-depth knowledge of their medical histories that comes with that. Providers suffer too, since acquiring new patients typically costs a lot more than keeping […]
Take a close look at your average dental practice and see if you can spot any kind of overall theme. It’s likely you’ll come away thinking everything looks clean and sterile, with the message being one of sanitation and professionalism. What you might not see are clues about the personality of the provider, even though […]
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If you’re a doctor not on Zocdoc, you may not know what you’re missing. By that we mean, you don’t know how many more patients would book appointments with you — if only they could with Zocdoc. And what you don’t know is hurting your practice. Ask your existing patients if they’re familiar with Zocdoc, and they…
Blogging is an effective strategy for marketing your medical or dental practice. By posting regularly about your specialty, related trends, and your patients (in a general way), you will demonstrate you’re a leader in your field while also developing a greater online presence. This in turn will help new patients find you via search, social […]
Writing thought-leadership articles or guest blogging is an excellent way to position yourself as an influential medical professional and build credibility as well as awareness of your personal brand. Contributing content can help build trust, manage your reputation, improve traffic to your site and generate leads in the form of physician referrals. When it comes […]
If you’re a doctor on Zocdoc, you understand the importance of having a strong online presence. But what if you want to take your online presence to the next level? Are their ways to optimize your account? The truth is, optimizing your Zocdoc profile is quick and easy to do. Here are three ways to […]