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Managing Your Online Reputation: What Every Doctor Needs to Know

About two years ago, I started noticing an uptick in posts and discussions on what role digital footprints and online reputation was going to play for physicians. We knew it was just a matter of time before the Internet would become a key component in how our patients found and interacted with us. Yet even so, the shift is happening much faster than many of us anticipated. In my practice, for example, I’d estimate that as many as 17 to 18 percent of my patients are seeking me out and booking appointments based solely on my online presence. Research stats suggest even more robust numbers: Health information is the third-most common search activity for adults of all ages, and 44 percent of all Internet users search online to find information about health professionals according to