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Digital Marketing for Optometrists: A Guide

No matter the quality of your eye exams, you need to do a great job marketing your optometry practice to get patients into the door. In this day and age, digital marketing for optometrists is crucial.  The field of optometry continues to expand, and people have more choices than ever for where to get vision […]

For Doctors

Top 10 Marketing Ideas for Dentists

General anxiety surrounding dental visits and the saturated dental market can make it hard to attract suitable dental patients. To attract new patients, try implementing some of the best marketing ideas for dentists. Along with creating awareness about your brand and the services you provide, the right marketing approach can help you build relationships with patients […]


13 Best Dental Advertising Examples

The best advertising for dental practices and dental hygiene are sometimes informative, occasionally graphic and usually funny. Truly creative ads get massive recirculation via social networks, exponentially increasing their reach and driving additional appointments and sales. These bold dental advertising examples are effective reminders that we should take care of our teeth—or else. 1. Crooked […]

Most Popular in Advertising

Bidding Strategies on Sponsored Results

While everything from office ambiance to friendly receptionists factor into the success of your practice, a steady stream of new prospects is crucial to your success. And if you’re stuck on the second or third page of search results in a competitive area, spending a bit of money to stand out could be just the…


How to Measure Success on Sponsored Results

Any healthy practice relies on a steady stream of new patients, which is why marketing should always be on your radar. Enter Sponsored Results, an advertising solution that gives you preferred placement in relevant Zocdoc searches.  Using Sponsored Results ensures that you rank highly in the types of searches performed by prospective patients looking for […]


Introducing Zocdoc Sponsored Results

Today we’re excited to introduce Sponsored Results, a new advertising solution that increases your visibility to new patients. When a patient makes a relevant search on Zocdoc, your Sponsored Results advertisement will be featured above the rest of marketplace search results in a separate section, making you the first doctor they see when they’re looking to […]


How to Determine Your Daily Budget on Sponsored Results

Like any sort of marketing or advertising program, Sponsored Results allows you to customize your daily spend. An ideal budget will vary on a variety of factors, such as how much your practice values additional exposure on Zocdoc, practice size, total marketing and advertising budget, and the bid rate for your specialty and market. You […]