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13 Best Dental Advertising Examples

The best advertising for dental practices and dental hygiene are sometimes informative, occasionally graphic and usually funny. Truly creative ads get massive recirculation via social networks, exponentially increasing their reach and driving additional appointments and sales. These bold dental advertising examples are effective reminders that we should take care of our teeth—or else. 1. Crooked […]

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Bidding Strategies on Sponsored Results

While everything from office ambiance to friendly receptionists factor into the success of your practice, a steady stream of new prospects is crucial to your success. And if you’re stuck on the second or third page of search results in a competitive area, spending a bit of money to stand out could be just the […]

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How to Measure Success on Sponsored Results

Any healthy practice relies on a steady stream of new patients, which is why marketing should always be on your radar. Enter Sponsored Results, an advertising solution that gives you preferred placement in relevant Zocdoc searches.  Using Sponsored Results ensures that you rank highly in the types of searches performed by prospective patients looking for […]

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Introducing Zocdoc Sponsored Results

Today we’re excited to introduce Sponsored Results, a new advertising solution that increases your visibility to new patients. When a patient makes a relevant search on Zocdoc, your Sponsored Results advertisement will be featured above the rest of marketplace search results in a separate section, making you the first doctor they see when they’re looking to […]

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How to Determine Your Daily Budget on Sponsored Results

Like any sort of marketing or advertising program, Sponsored Results allows you to customize your daily spend. An ideal budget will vary on a variety of factors, such as how much your practice values additional exposure on Zocdoc, practice size, total marketing and advertising budget, and the bid rate for your specialty and market. You…

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Top 3 Digital Advertising Solutions for Medical Practices

Just a few decades ago, it was almost unheard of for doctors to advertise. Sure, some may have taken out an ad in a local paper, but for many, it still seemed almost uncouth. Doctors built their practices on their reputations and credentials, and that was enough to grow a robust patient base, boosted further […]

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Why Your Practice Advertising Dollars Are (Probably) Losing Value

You've likely seen the statistics - increasingly, patients are looking for and choosing doctors online - so chances are, making sure you and your practice are searchable is something you've thought about. Rightly so: In 2012, Forrester Research analyzed over 77,000 consumer orders to figure out where customers, not just traffic, were coming from. They confirmed that search engines are still king when it comes to driving website visits that end up in conversions and revenue. Most people start search marketing by dipping their toes into Pay Per Click (PPC) advertising. Google AdWords has been around for over 13 years and is still one of the best converting online marketing channels. The beauty of AdWords is that you can track exactly how much you're making versus how much you're spending. If you're good, then you can figure out how your Cost Per Click (CPC) translates into a Cost Per Lead (CPL) and a Cost to Acquire each Customer (CAC) - or patient, in this case. Once you have that, you have everything. You know exactly how much you are able to spend (or invest) to consistently acquire patients and continue to grow your practice. It works so perfectly, it's almost too good to be true. And that's because it is... Read more...