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How to Determine Your Daily Budget on Sponsored Results

Like any sort of marketing or advertising program, Sponsored Results allows you to customize your daily spend. An ideal budget will vary on a variety of factors, such as how much your practice values additional exposure on Zocdoc, practice size, total marketing and advertising budget, and the bid rate for your specialty and market. You will never be charged more than the average daily budget you set and you can change this at any time.

As a general best practice, we typically recommend budgeting enough for your ad to be shown at least 100 times per day for at least 30 days. Sponsored Results bids are automatically set at $0.15 per view and most practices start there (two exceptions are Washington, D.C. dentists, who are set at $0.30, and New York City dentists, who are set at $0.50).Therefore for most practices, your daily budget should be no less than $15 per day.

The reason for wanting your ad to show 100 times per day, is so you have enough performance data to make an educated decision if Sponsored Results is making a sufficient impact on your practice. If you’d like to set a budget much lower, we recommend holding off on using Sponsored Results, as your practice simply won’t be shown enough times each day to give you the opportunity to catch the attention of patients searching. Here are a few examples of how you might want to think about determining your Sponsored Results budget:

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Example #1: Less competitive market and specialty

Let’s say your market and specialty are less competitive (meaning less populated area and/or less common specialty), so you’d like to remain at the default of $0.15 per view and be shown an estimated 100 times per day. You would want to set your average budget between $15 – $20 per day.

Using this example, here’s how you’d find your daily budget:

$0.15 x 100 = $15 (cost-per-view x views per day = daily budget)

Related Article:

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Example #2: Moderately competitive market and specialty

Let’s say your market and specialty is a bit more competitive and you’d like you edge out some other practices. Your bid is set at $0.25 per view, and you’d like to be shown an estimated 200 times per day. You would want to set your average budget for $25 – $50 per day.

Using this example, here’s how you’d find your daily budget:

$0.25 x 200 = $50 (cost-per-view x views per day = daily budget)

Example #3: Highly competitive market and specialty

Let’s say your market and specialty are both highly competitive and marketing is an important priority for your practice. Your bid is set at $0.50 per view, and you’d like to be shown an estimated 200 times per day. You would want to set your average budget for $50 – $100 per day.

Using this example, here’s how you’d find your daily budget:

$0.50 x 200 = $100 (cost-per-view x views per day = daily budget)

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