Manage your practice efficiently and increase revenue.
If you’re like most physicians, your goal is to make your medical practice more efficient, which will ultimately reward your profit margins. The reality, however, is that you probably spend a significant percentage of your day reviewing test results, entering data and writing prescriptions. According to a survey by Advisory Board, doctors spend only 27 […]
Stale jokes about physician’s handwriting aside, the truth is that both patients and doctors benefit when providers shift from the traditional pen & paper note-taking to keeping electronic records. Not only do you cut down on misreadings and miscommunications, but electronic health records (or EHRs) also allow for secure, centralized storage of information, quick transfer […]
It’s a situation any provider wants to avoid: you take an appointment with a patient, provide outstanding service…and then find out they’re out-of-network. Now, you’re looking at time spent haggling with their insurance company over reimbursement, and spending time and resources chasing down full or partial payment from the patient. Related: 5 Easy Ways to […]
When it comes to running your practice more efficiently, maintaining a steady cash flow and driving revenue, you must make healthcare revenue cycle management a priority. Healthcare revenue cycle management (RCM) is the medical billing cycle that physicians, hospitals, and healthcare systems use to manage the administrative and clinical aspects of processing claims, payments and […]
Marketing your practice is all about getting a return on your investment—and while calculating your cost per lead and cost per appointment are crucial for making smart marketing decisions, they only tell half the story (the investment half, to be exact). To truly know how well your marketing works, you’ll also need to calculate the…
When it comes to measuring the effectiveness of your marketing, there’s almost no metric as important as the cost to acquire an appointment (which is sometimes called a CPA). After all, appointments are what brings in the revenue that supports your office — and even a steady supply of leads won’t mean financial success if […]
As a medical practice manager, there’s a lot you must do to run a successful medical practice. You need to be an expert in managing the medical practice, finances and staff while ensuring patients get the care they deserve. Yet when you’re up against restrictive budgets, rising costs and health insurance companies, it can be […]
Like any sort of marketing or advertising program, Sponsored Results allows you to customize your daily spend. An ideal budget will vary on a variety of factors, such as how much your practice values additional exposure on Zocdoc, practice size, total marketing and advertising budget, and the bid rate for your specialty and market. You […]