Not every visit plays the same role in your practice. Some fill last-minute openings; others may be tied to specific services your practice is focused on growing.
Sponsored Results on Zocdoc helps you appear prominently when patients search for relevant care. Now, with visit reason targeting, you have more say over how that visibility helps your practice. You can prioritize appointments you want most and compete more intentionally where it matters.
Sponsored Results, With More Control
More visibility delivers more patients. Practices see a 39% increase in patient bookings, on average, with Sponsored Results.
That’s because Sponsored Results is built for healthcare decisions, not casual clicks. Patients on Zocdoc are already searching for care by visit reason, location, insurance, availability, and other factors. Sponsored Results helps your practice stand out in those high-intent moments — and because you pay only for bookings, your investment is tied more directly to patient acquisition.
“Every practice has a different growth strategy, whether that’s filling last-minute availability, growing a specific service line, or standing out in competitive categories,” says Saloni Samant, Zocdoc’s lead product marketing manager for Sponsored Results. “With visit reason targeting, you can align your Sponsored Results strategy with the exact types of care your practice wants to grow, while still managing how much to invest in each booking.”
For example, a dermatology practice may want to maintain sponsored visibility for common searches like annual skin exams or acne consultations. But they may also want to compete more aggressively for, say, laser skin treatments or hair loss consultations.
How Practices Benefit
Want to drive more volume for routine visits while investing more selectively in specialized care? Check. Compete for priority procedures without raising bids across the board? You can do that, too.
Here are a few scenarios where visit reason targeting can be especially helpful.
1. Prioritize key services
Some visit reasons matter more to practice’s growth strategy. For example, an OB-GYN practice may want to maintain steady visibility for annual exams, while bidding more competitively for fertility consultations or pregnancy-related visits.
With visit reason targeting, that practice can keep a baseline bid across eligible searches, then set a higher bid for the visit reasons it wants to prioritize.
2. Support new growth areas
Visit reason targeting can also help when your practice is expanding into a new specialty, service, or type of care.
A mental health practice may already have strong patient volume for individual therapy, but wants to grow couples therapy. Visit reason targeting can help the practice bid more competitively for couples therapy searches.
3. Stay competitive while protecting efficiency
In some markets, certain visit reasons may become more competitive over time. Visit reason targeting gives practices a way to respond without changing their entire Sponsored Results strategy.
For example, a dental group may want to stay visible across routine cleanings and exams, while bidding more competitively for implant consultations or emergency dental visits if those searches become more competitive.
When to Try Sponsored Results
Sponsored Results works best once you have a strong foundation on Zocdoc’s Marketplace and want to be more intentional about where to drive growth. If you’re already getting bookings and want to build on that momentum, it can be a great fit. On top of that, visit reason targeting helps if you:
- Want to drive more volume for certain appointment types
- Need to compete for priority services without raising bids across the board
- See certain visit reasons become more competitive in your market
- Watch cost per booking, booking quality, reimbursement, or downstream lifetime value
If your practice is still working on the basics — availability, accepted insurance, visit reasons, or profile strength — your Zocdoc team can help you strengthen that foundation. From there, Sponsored Results builds on what’s already working.
Get Started
Your Zocdoc support team can help you build a targeting strategy around your practice goals. They can walk you through setup, identify visit reasons that align with your priorities, and recommend a bidding strategy based on what you are trying to achieve. Adjust it anytime as your priorities or market shift. Log in here.
Not yet on Zocdoc? Learn how Zocdoc can help your practice connect with patients looking for care, then work with our team to see how Sponsored Results can help support your growth. Get started.
Learn more about Sponsored Results